ATHLETA - Allyson Felix

Photo: Clayton Boyd

Project Details: Athleta had asked me to put together this “top secret project” introducing Alison Felix as their new sponsored athlete. The most decorated female Olympic Athlete in history (at the time). I rented her original training track in Watts, Los Angeles in hopes of inspiring nostalgia and make her feel at home. I also decided to keep it open to the public as not to alert to anyone that anything special was happening. I could have never anticipated what happened next… What resulted was a strong running community reunion. It was a proper home coming behind the senes. Pro’s and ameteur prospects training together on one field. Supporting each other and sharing advice. It was a special experience that I wont soon forget.