Athleta – Allyson Felix Campaign

Client: Athleta
Photographer: Clayton Boyd
Role: Creative Producer
Scope: Athlete Launch Campaign | Location Strategy | On-Location Production

Led production for Athleta’s introduction of Allyson Felix, securing her original Watts training track to ground the campaign in authenticity and community. Oversaw on-location coordination and asset capture, aligning the athlete’s legacy with the brand’s performance narrative.