Blue Nile – Love Stories

Client: Blue Nile Diamonds
Photographer: Heather Hazan
Director: Mark Helenowski
Role: Creative Producer & Casting Lead
Scope: Street Casting | Photo & Video Campaign Production

Led casting and production for a New York–based campaign featuring recently engaged couples. Oversaw street casting and on-location photo and video capture, delivering brand-aligned assets centered on authentic, unscripted storytelling.