Bowen Contractors Case Study

CASE STUDY: BOWEN CONTRACTORS – BUILDING TRUST, ONE HOME AT A TIME

After 25 years specializing in commercial siding and exterior work, Bowen Contractors launched a bold expansion into the residential market with the same reputation for quality craftsmanship, precision, and professionalism. Our goal: let homeowners across the Puget Sound know that the contractor trusted by commercial developers is now available to transform their homes.

Strategy Overview
As Creative Producer, I developed a multi-platform content strategy that humanized the brand and made it homeowner-friendly, without sacrificing the integrity and strength of its commercial roots.

Instagram became a visual portfolio, highlighting recent home transformations, siding textures, and before-and-after videos. Posts were optimized for local discovery with geo-tags, SEO captions targeting the Puget Sound homeowner market.

YouTube housed long-form project walk-throughs and client testimonials showcasing the process, craftsmanship, and attention to detail that set Bowen apart. Educational content (like “5 Things to Know Before Replacing Your Siding”) positioned the brand as a trusted advisor, not just a service provider.

LinkedIn was used to announce the shift strategically targeting local realtors, developers, and industry peers with professional insight into why the residential market matters now more than ever. Posts emphasized the brand’s longevity, licensed expertise, and reputation for excellence.

Results
The campaign elevated awareness in a new customer segment, brought in homeowner leads, and established Bowen as a trusted contractor not just for buildings but for families.