Fruit of the Loom – Fall Fleece

Client: Fruit of the Loom
Photographer: Dewey Nicks
Role: Creative Producer
Scope: Limited Edition Campaign | Casting | Location Strategy | Multi-Day Production

Partnered with agency leadership to produce the Fall Fleece limited-edition campaign, overseeing casting, location strategy, and multi-location production across four distinct environments. Delivered structured, character-driven assets for seasonal advertising and digital use.