LAndoverland Case Study

@LANDOVERLAND – BRAND & CONTENT STRATEGY

LANDOVERLAND is more than a vintage store, it’s a lifestyle brand rooted in timeless style, sustainability, and the spirit of adventure. Our strategy is built around storytelling that feels personal, nostalgic, and community-driven. Every piece we sell has a past, and our content gives it a second life.

As founder and creative producer, I lead all aspects of the brand’s visual identity and messaging from product photography and voiceover to layout design and social strategy. Our content spans Instagram, YouTube, LinkedIn, and E-commerce Website highlighting our SEO-optimized blog, all designed to increase reach and build a loyal community that shares our values.

We highlight the beauty of well-worn garments, American-made craftsmanship, and the Pacific Northwest lifestyle through engaging posts, donation campaigns, and authentic product descriptions. With a conversational, witty tone, we turn critics into customers and browsers into collectors. Everything is optimized for discovery, with keywords, cross-platform storytelling, and email campaigns that speak directly to our audience.

The result: a growing ecosystem of conscious consumers who come for the clothes, but stay for the story.

Initial 90 Day Results:

VIEWS: 145,547 (+80.5% from minimum Paid Ads.)
Profile Activity: 6,398 (+866.6%)
Profile Visits: 5,569 (+865.2%)
External Link Taps: 829 (+875.3%)
New Followers: 2,398 (+154.8%)