LANDOVERLAND LOOKBOOK 2026

Self-Initiated Brand Campaign
A full-scope creative production initiative demonstrating end-to-end campaign leadership and visual brand development.
For the 2026 Lookbook, I led concept development, art direction, and on-set styling while assembling and directing the full creative team. The visual approach intentionally leaned into a darker, editorial tone within an e-commerce framework, emphasizing mood, texture, and brand identity over traditional product presentation.
Oversaw production planning, team coordination, and final image sequencing to deliver a publish-ready campaign asset reflecting cohesive direction and disciplined execution.