Lucy Activewear (2010- 2017)
Photographers (respectively): Larry Bartholomew, David Martinez, Phillip Newton, Justin Chung, Hilary Walsh, Dewey Nicks
Project Details: Lucy Activewear – Pioneering Athleisure Before It Was a Trend
For seven years, I had the privilege of shaping Lucy Activewear’s visual storytelling—traveling across the country to create their photo and video media. Long before yoga and mindful movement became staples of the female lifestyle space, we were capturing authentic stories of strength, balance, and self-expression.
We weren’t just producing campaigns; we were part of something bigger—defining a movement before it had a name. In fact, while joking on set, we may have even coined the word “Athleisure.”
Some of my most unforgettable memories were made on these shoots, and I cherished every single moment. We were the first, and it was an experience I’ll always be proud of.
