Lucy Activewear

Client: Lucy Activewear
Role: Creative Producer
Scope: National Photo & Video Campaign Production

Led creative production for Lucy Activewear over a seven-year partnership, developing photo and video campaigns across multiple national locations.
Oversaw team assembly, photographer collaboration, and multi-channel asset creation, shaping the brand’s visual identity during the early emergence of performance-driven lifestyle apparel.
The work positioned Lucy at the forefront of what would later become the athleisure category, aligning product storytelling with themes of strength, movement, and balance.