SITKA Gear – Dew Point Jacket Re-Release ‘24

Client: SITKA Gear
Photographer: Steven Drake
Role: Creative Producer
Scope: Product Re-Launch | Campaign Ideation | Weather-Driven Location Production

Led creative production for the re-release of the Dew Point Jacket, the brand’s signature rain shell, introducing updated colorways through a weather-driven campaign concept.
Developed downpour-focused visual strategy to position the jacket within authentic wet-weather conditions, expanding female representation within the performance category to support broader brand outreach.
In parallel, project managed development of a technical product video in coordination with the advertising agency, aligning functional storytelling with the live-action campaign assets for an integrated launch.
Delivered cohesive assets supporting seasonal rollout and digital distribution.

Video by Empire Green