SITKA Gear – Spring ‘23

Client: SITKA Gear
Photographer: Dylan Gordon
Creative: Brad Christian
Role: Creative Producer
Scope: 7-Day Campaign Production | Location Strategy | Set & Prop Development

Led seven-day production supporting the launch of the Everyday line, introducing the collection through location-driven storytelling across California terrain and a Washington road, land and air extension.
Oversaw location scouting, set development, prop planning, and multi-environment execution, casting hunters and wilderness experts aligned with brand authenticity while maintaining structured operational control.
The success of this campaign expanded into a multi-project engagement supporting subsequent seasonal initiatives.