SITKA GEAR - Everyday ‘24

Client: SITKA Gear
Role: Creative Producer
Scope: Campaign Development, Casting, Multi-Location Production, Editorial & Video Asset Creation

Led creative production for the Everyday Collection launch, structuring the campaign into two narrative capsules designed to extend SITKA’s technical heritage into lifestyle markets. Oversaw concept development, casting, team assembly, and multi-location production across photo and video, delivering a scalable asset library supporting seasonal brand expansion.

SEA

Images by Bianca Germain

EDITORIAL

By Conner Gabbott

LAND

Images by Dylan Gordon

Video by David Zuccarelli