Sitka Gear - Flash Optics Harness Fall 24

I was tasked with ideating and capturing the concept for mutiliple channels of print and video content for fall seasonal product release. For the release of the Flash Optics Harness, we focused on educating the customer about this essential product tailored specifically for bow hunters. In collaboration with the marketing dept., and product designer, we meticulously detailed the harness's functional features, emphasizing its hybrid storage capabilities designed to accommodate specialized optics—critical for a silent and successful hunting experience. Elite bow hunting expert Chris Bee played a key role in testing and validating the product's performance. His insights helped to highlight the harness’s unique functionalities, making it an indispensable tool for hunters aiming to achieve their seasonal goals.

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