Sika Gear - Turkey Toolbelt Release

Client: SITKA Gear
Role: Creative Producer
Scope: Concept Development, Casting, Multi-Location Production, Campaign Asset Development

Led concept development, casting, and multi-channel production for the seasonal launch of the Turkey Tool Belt.
The campaign centered on a minimalist, self-guided turkey hunter traveling across diverse terrain from Oregon through the Southwest and into the Southeast, reinforcing the product as an integrated tool rather than a standalone accessory. Casting focused on authentic talent, featuring a championship turkey caller and professional hunter whose disciplined, field-tested lifestyle aligned directly with the brand ethos.
Produced across multiple environments to build a comprehensive asset library for web, social, and seasonal marketing channels. The work emphasized mobility, efficiency, and thoughtful design, aligning product function with brand identity.
The campaign directly supported a full sell-through following launch.

HERO IMAGES & VIDEOS by Ben Potter

PRODUCT & IN-SITUATION IMAGES. by Austin Thomas

SUPPORTING & MOOD IMAGES by Bianca Germain

SUPPLIMENTAL CONTENT