Sika Gear - Turkey Toolbelt Release 2024

I was tasked with ideating, casting, and capturing a multi-channel print and video campaign for the Turkey Tool Belt seasonal release. The concept centered on a minimalist hunter living off the land, traveling a self-guided turkey safari that spanned from Oregon, through the Southwest, across to Florida, and back up through Wyoming and Utah.

Rather than relying on a traditional product-forward approach, we anchored the story in authentic talent and real-world use. The featured hunter was a young championship turkey caller and professional hunter, whose deep understanding of the sport and disciplined, purpose-driven lifestyle allowed the Turkey Tool Belt to be shown as an essential extension of his kit rather than a standalone accessory. Every piece of captured media focused on efficiency, mobility, and thoughtful design, reinforcing how the tool belt supports long days in the field without excess or distraction.

Working across multiple environments and terrains, we produced a library of assets for web, social, and seasonal marketing touchpoints. The content highlighted both the functional details of the Turkey Tool Belt and the ethos behind it, simplicity, preparedness, and respect for the hunt. The campaign resonated strongly with the core audience and directly supported a complete sell-through of the product following launch.

HERO IMAGES & VIDEOS by Ben Potter

PRODUCT & IN-SITUATION IMAGES. by Austin Thomas

SUPPORTING & MOOD IMAGES by Bianca Germain

SUPPLIMENTAL CONTENT